Official tire of Sturgis Buffalo Chip ® at the 2018 Rally and beyond

The Continental Motorcycle Tire Division is excited to announce that it will be partnering with Sturgis Buffalo Chip ® on a three-year agreement. The Buffalo Chip is the largest music festival in motorcycling and it is recognized as the centerpiece of the rally. The Festival is best known for its massive nine day superstar concert lineup. This includes artists like Eric Church, Kid Rock and Lynyrd Skynyrd. There are also many off-the-wall competitions, bike and stunt shows, dirt and drag racing, and other motorcycle centric events.


The Sturgis Buffalo Chip’s offerings of music, entertainment, events and atmosphere during the annual rally is unrivaled. Set for August 3-11, the Sturgis Buffalo Chip’s annual festival is the largest and most authentic experience of its kind. It has a huge V-Twin and cruiser motorcycle community following.


Continental will be on site during the rally introducing thousands of riders to the full line of Continental’s street tires, including the custom/touring line featuring the all new ContiTour. The ContiTour has been redesigned from the ground up with a German-engineered internal carcass and a proprietary outer rubber compound that guarantees longer durability while maintaining exceptional handling through the life of the tire.


“Continental Tire brings passion, innovative products and comprehensive vision to their marketing within V-Twin motorcycle community,” said Rod Woodruff, the Sturgis Buffalo Chip’s President. “All of us at the Chip are proud to help quality brand partners like Continental achieve their goals of reaching millions of well qualified motorcycle consumers during our festival and on a year-round basis.” – Rod Woodruff, CEO & President, Sturgis Buffalo Chip®

We are looking forward to this exciting partnership with the Sturgis Buffalo Chip ® and hope to establish the Continental name and products line as the premier tire brand in the V-Twin cruiser community.

Festival event information is available at We hope to see you there, expect great deals from Continental!