First year as the official tire of the Sturgis Buffalo Chip at the 2018 Rally
The 78th Sturgis Motorcycle Rally marks the first year of a 3-year partnership for Continental with the Sturgis Buffalo Chip event venue. The Sturgis Rally in South Dakota is the largest V-Twin motorcycle gathering in the world and was the perfect platform to promote the Continental brand and its new V-Twin tire, the ContiTour, to motorcycle enthusiasts. Continental was present at both the J&P Cycles location in downtown Sturgis, and at the Buffalo Chip Crossroads, where it was the exclusive and official tire of the Sturgis Buffalo Chip at the 2018 Rally. The Sturgis Rally ran from August 3rd to August 12th and drew in riders and enthusiasts from around the world.
Continental expanded its brand awareness with plenty of promotional material and an enticing sales promotion that was hard to resist.
Thanks to an aggressive “Buy 1 Rear, Get 1 Front FREE” promotion, the ContiTour made up a great amount of all the motorcycle tire sales at the Sturgis J&P Cycles and Buffalo Chip Crossroads locations. Continental was the only motorcycle tire manufacturer to offer a 3 year FREE flat tire Road Assistance program. Continental also had new tires to display.
On display, were the upcoming ContiTour 21″ front tires. These were visible inside the Continental tents and on Continental’s Harley-Davidson Road King. The iconic Road King, had its standard 130/80 17″ front tire exclusively swapped for a 130/60 21″ tire for the Sturgis Motorcycle Rally. Expect these new front sizes along with new rear sizes to hit dealer’s tire racks early next year!
Continental on the spotlight
Customers and motorcycle enthusiasts passing by the Conti booth at the Buffalo Chip had the opportunity to spin the prize wheel and win some Continental swag. Among all the Continental swag, the “Built to Ride” t-shirts were the most popular, followed by the bandanas.
The Continental team made the news! The team appeared in the local newspaper for their hard work and impressive BOGO!
Expect Continental to be at the Sturgis Rally 2019 with an even stronger presence and an equally enticing sales promotion!