ContiTour to take center stage in Strugis, South Dakota

The Buffalo Chip is the largest music festival in motorcycling, and it is recognized as the centerpiece of the rally. It is best known for its massive nine-day superstar concert lineup which includes artists like Eric Church, Kid Rock, and Lynyrd Skynyrd. There are also many off-the-wall competitions, bike and stunt shows, dirt and drag racing, and other motorcycle-centric events. In short, an unrivaled offering of music, entertainment, events and atmosphere.

This year’s festival will be celebrated from August 3 to 11, and Continental will be there again. The tire brand has renewed its partnership with the Sturgis Buffalo Chip with a new three-year agreement, with the ContiTour being the official tire of the Sturgis Buffalo Chip.

Continental will present its full range of tires to the thousands of riders who make the trek to Sturgis, including the custom/touring line with the new ContiTour. This tire has been completely redesigned, including the addition of Continental’s MileagePlus technology in the compound, which offers increased durability while maintaining exceptional handling characteristics.

The ContiTour, designed for heavier, high-mileage models, features Continental’s MaxComfort, which provides a soft and easy ride, maintaining the tire’s correct shape and balance over long distances, even when the bike has two riders and is fully loaded. If it rains, the tread pattern provides efficient drainage for continued grip and confidence.

Daniel Solorzano, Sales Manager 2 Wheel The Americas, Continental Tires, welcomes this new agreement: “Sturgis Buffalo Chip is the most iconic motorcycle rally in the world. Continetnal had a fantastic time over the past 3 years showcasing the ContiTour to thousands of visitors. We look forward to strengthening our relationship with the Sturgis community by continuing the partnership with the Sturgis Buffalo Chip.”

For his part, Rod Woodruff, CEO and President, Sturgis Buffalo Chip® says, “Continental Tire brings passion, innovative products and a comprehensive vision to its marketing within the V-Twin motorcycle community. We are proud to help quality brand partners like Continental achieve their goals of reaching millions of well-qualified motorcycle consumers during our festival and throughout the year.”

Continental will also use this event to introduce riders to its the 60-day satisfaction guarantee for the ContiTour. Customers who purchase a new set of Continental ContiTour tires from an authorized dealer and are not completely satisfied with their tires can return them within 60 days or within 2/32 inch of tread wear for a refund.

More information about the festival event is available at and more information about Continental Motorcycle Tires can be found at