Women in motorcycling…
Over the past several years, more and more women have taken to riding motorcycles. Rather than just being the passenger on the back, they are purchasing their own motorcycles and taking off for the open roads.
While men still dominate the motorcycle industry, women are slowly but surely catching up. According to data published by the Motorcycle Industry Council (MIC), from 2003 to 2014, the number of women who own motorcycles spiked more than 100 percent. In 2003, there were 600,000 who owned motorcycles. Ten years later, that number had grown to more than one million. Today, almost 20 percent of motorcycle owners in this country are women, compared to 15 years ago when only 8 percent were women.
Younger women, especially, are purchasing motorcycles. About 10 percent of female Baby Boomers own a motorcycle. That number doubles for Gen X and Gen Y females, with approximately 20 percent of riders being women.
The average age of a woman motorcycle rider is 39, while the average age of a male motorcycle rider is 49. Another fact the MIC discovered is that more women riders complete motorcycle safety courses – 60 percent, while only 42 percent of male riders have.
- Harley-Davidson Street Glide: For riders looking for a middleweight bike, this is a popular choice because of its low slung and sleek style. Another bonus is the seat can be easily lowered for comfort while riding.
- Honda Shadow Spirit 750 C2: This bike is comfortable cruiser with a low seat. It is a perfect bike for new riders because its lighter weight allows riders to negotiate the road.
- Kawasaki Ninja 250/300: This bike is a popular choice for female riders looking for a sporty bike. Because the engine is smaller, it does have less power than some of the other bikes listed.
- Suzuki SV650/S: This bike has a low and narrow seat and is the top choice for female riders who are on the shorter side.
- Victory Gunner: This bike has both performance and power, offering the style of a cruiser, but also offering a sporty look.
“It’s encouraging that we’re seeing more women among the riders who are entering the sport”, said Sarah Schilke, national marketing manager of BMW Motorrad USA and chair of PowerLily, an organization of female motorcycle industry professionals. “Motorcycling is for anyone and that’s being recognized by younger generations and non-traditional customer segments.”
So, what does this all mean? More women are riding than ever before, but are still a minority among consumers. But with more bike manufacturers taking the needs of women riders into account—a stated goal by Triumph’s engineering team while developing the new Street Twin– it’s safe to bet the number of ladies on two wheels will continue to rise. And that’s a good thing!